Food Fight: Apple VS Prepear

Apple is taking legal action towards an innocent meal preparation company called Prepear because they think their logo is too similar to their own. What is Apple thinking?

Do they really think this would cause confusion in the marketplace? Would people really use the Prepear app thinking about Apple? Not really… I mean this pear looks totally different to me.

This is really silly. Don’t worry, Apple, everyone already knows who you are. No one is taking your place. Not only that, you want to sue them but don’t you realize you are giving Prepear free publicity? I’ve never even heard of this app before reading this story. They’re a small company with five employees. They are not in any danger of putting Apple out of business.

Just leave people’s creativity alone and let people enjoy their meal preparations. The pear logo is green and designed in a different style. It looks perfect with this app. Does this mean no company could ever use a fruit as part of its logo ever again? All because of Apple? Geez. It seems like a bit much. Should Prepear have used a banana instead? Would Apple have even noticed?

Why do you hate small business, Apple? You were one once; what’s your damn problem?!

I might just give this app a try. It looks pretty useful and they deserve as much support as they can get.

Let’s support small business!